Smooj is a whole new class of Fruited Hard Seltzer. Packed with tons of real fruit, they’re more like spiked smoothies than anything else. To craft Apple Pie, the Seltzer wizards loaded Apple Pie to the brim with juicy apple, bright cinnamon, tangy lemon, and creamy coconut. This particular Smooj is a “Lab” flavor. That means it’s a new, innovative, small batch flavor that the brewers will collect feedback on until it’s deemed popular enough to kick up to full production level with the other three flavors.