As a kid, few things ruined my day like Mom dragging me to the mall for new clothes. Hour after hour plodding in and out of fitting rooms as Mom pulled ‘adorable’ button-up shirts off of the bargain rack — shirts I’d never willingly wear. 

As time lost all meaning, I maintained my sanity by staring out the door of J.C. Penney, watching a stream of lucky kids belly up to Orange Julius for a sip of thick and citrusy frozen goodness. If, by some miracle, I actually survived my shopping ordeal, a Julius would be my reward.

I don’t hate shopping now because 1) I mostly do it from my couch. And 2) I don’t wait until the end to treat myself — I crack open a can of Brain Bomb Imperial IPA before I even start! 

This 100% Citra Hopped juicebomb is so loaded with ripe orange and tangy tangerine flavors, the crew at Ex Novo could practically open their own mall kiosk! Heck, with notes of tropical mango and pineapple, and a body so soft it rivals an actual smoothie, this brew might have what it takes to run Orange Julius right out of business!

Either that, or they’d be immediately shut down for slinging 8% ABV beer in to-go cups at the mall. 

It’s probably best if they just stick to offering this brew from their taprooms — they’ve got two in Oregon and a spot in New Mexico. West of the Rockies, this crew is a craft beer powerhouse!

For everyone back east, these brews are mighty hard to come by. And, with holiday shopping coming up, folks on both coasts will need a little sip of this citrusy sunshine to power through. If you’re shopping online, Brain Bomb will help keep you from losing your mind. 

Ex Novo Operates as a non-profit brewery — they donate all proceeds to local, national, and global charities. 

Holiday shopping is easy with Tavour! Just head over to Tavour.com/gifts to send a gift box or gift card to the craft beer lover in your life. Cheers to holiday beers!