It’s already below freezing in St. Louis, Missouri, and the craft fans there aren’t giving in to the Dark Beer peer pressure. Instead, they’re heading over to 2nd Shift Brewing and ordering pints of Kölsch.

As the thirsty locals pack into the huge, open taproom to escape the frigid outside air, the space transforms from a barrelhouse into a warm and inviting brew hall for all. And the easy-going flow of today’s Kölsch is the bready pour keeping their spirits high.

‘Cause a crisp, golden sipper from HopCulture’s #1 Brewery in St. Louis is just the thing these thirsty craft junkies crave in the cold dead of winter!

Snag a stash of Kölsch and give yourself a break from the status quo. While everyone else follows the pack — crushing their palates with heavy malt flavor and big ABVs that knock them out after 1 — you can keep your spirits high well into winter with today’s bright and bready treat. 

But you’ve gotta be quick, because this seasonal release won’t make a comeback until next year! 

And finding this palate-pleasing Kölsch outside of Missouri is harder than finding a craft fan brave enough to go against the Dark Beer grain.

All those friends of yours who dedicate themselves to darkness between November 1st and February don’t even know what they’re missing. But, now’s your chance to show them the light...(beer)!