The sun is high, the tunes are blasting, you’re rocking your Hawaiian shirt. All that’s missing is a margarita in your hand… or, better yet, a can of endlessly sippable margarita-inspired beer. 

Enter DUBCO’s sweet and salty summer sipper: The Science of Selling Watermelon Margaritas! 

To craft it, the brewers start with their fan-favorite lime Gose. Then, they give it an extra-special spin, adding a whopping 55 gallons of watermelon purée! 

Like a bite into fresh, lightly-salted watermelon, the contrasting flavors in this brew make the fresh fruit taste all the juicier. And, unlike its namesake cocktail, this easygoing beer can be your crushable companion all day long! 

So crank the Jimmy Buffett; it’s time to get chippin’, dippin’, and sippin’ on this fiesta in a can!